"Our guests have loved the subscription model and the convenience and value it brings to their daily lives. Paneras is introducing a new unlimited, beverage subscription service, the Unlimited Sip Club. Begin Ordering. oz. By the end of last year, the $8.99-per-month program had more than 600,000 subscribers, and those customers are truly Panera super-fans, according to 2021 data from the chain: Must be a MyPanera member and at least 18 years of age or older to register. Were excited to offer even more disruptive value with the annual membership. Paneras has never been known for coffee, he acknowledged. 8736608, Get the weeks news highlights straight to your inbox, new franchise partnership with Dallas Holdings. Manufacturer and distributor of Pita, Naan and Flatbreads; Baklava, Spanakopita. Our Unlimited Sip Club beverage subscription now includes NEW Charged Lemonades, coffee, teas, and soda. Just enter your password to connect your MyPanera account with Facebook. Because we think that simpler is better and we believe in serving food as it should be. Panera's beverage program is one of several recent restaurant subscription launches as chains look to collect diner data, drive loyalty and improve their value propositions to customers. In February 2020, Panera launched unlimited coffee and tea for $8.99 a month, and the new subscription now expands that to 26 other beverage choices including soda and lemonade for $10.99 a month . {{ $keys.text['skipToMain'] }} Our Menu Locations Gift Cards Sip Club oz. This field is required. Begin Ordering. Panera Bread's coffee subscription program continues to be a success story for the chain, with nearly half a million paid subscribers currently, Panera's CEO said Tuesday.. Panera launched the $8.99-per-month unlimited coffee offering in late February, just as the coronavirus was beginning to impact the U.S. . Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4**. Only members of MyPanera can sign up for a subscription, but it's easy to join. toFormat: 'h:mm a' The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. On periodic Saturdays during your Subscription, Panera will offer exclusive Subscriber promotions such as free or discounted menu items. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. We need access to your Facebook info to get you signed up. Today, one in four Panera transactions come from Unlimited Sip Club members the programme is helping to drive transaction growth despite a highly inflationary environment, and to bring in new guests to experience everything Panera has to offer, said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. Panera Bread is growing its subscription offerings to include more than just consumers' daily caffeine fix. Cannot be combined with other promotions. Offer valid at participating U.S. bakery-cafes only. Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Members are eligible for discounted deals such as free bagels for a month. Visit www.panerabread.com/deliveryinfo to determine if youre in a delivery area or for more information. Use the following form to enter in your MyPanera account information, to reset your password. No short cuts, just bakers with simple ingredients and hot ovens. **Must be an Unlimited Sip Club (Subscription) subscriber (Subscriber) to receive this offer. Moreover, Panera reports that 43% of its coffee subscribers were new customers to the brand. Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three inspired and vibrant flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. Hence, its coffee club subscribers frequented its eateries at eight times higher visits than in the past and 30% of them added a food item to their check. To us, that is food as it should be and that is why we exist. Panera announced Tuesday that its launching a subscription program for all of its self-service beverages and other drinks, more than two years after the successful rollout of its coffee membership.. For $10.99 per month, MyPanera loyalty customers can sign up for the Unlimited Sip Club and have access to 26 drinks, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi . MyPanera members whoregister todayfor the annual subscription via the Panerawebsiteormobile appthrough March 31, 2023 will receive an additional perk of a free Shutterfly customized calendar. Like poultry and pork raised without antibiotics on our salads and sandwiches. A coffee subscription program at Paneras is bringing in new customers and adding to what customers buy, a win/win for the fast-casual chain. These traditions carry on today, as we have continued to find ways to be an ally for wellness to our guests. We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. Contact Customer Care at 1-855-372-6372 if you have any trouble. WiFi Terms Of Use Monthly and annual Unlimited Sip Club members score exclusive perks like Sip Club Saturday deals, VIP challenges, and more. For $10.99 per month (plus tax), Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea* and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged Lemonades**. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. Copyright 2023 Panera Bread. How do I redeem my subscription? About one-third of the time program members collected a free drink, they added a food item to their order. The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Please enter a valid Email Address. So, we began with a simple commitment: to bake bread fresh every day in our bakery-cafes. No worries, just sign in to your MyPanera account and well get it straightened out. Get the latest industry news, market data, and 5THWAVE magazine and podcast releases direct to your inbox. Registration available online only including Kiosk. Upcharges apply. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.". Please use the proceeding form fields to log into your MyPanera account! When will I be billed each month? To cancel your subscription online, visit the Cancellation section at www.panerabread.com/UnlimitedSipClub or on the Panera Bread app. The coffee and food-to-go chain announced a new franchise partnership with Dallas Holdings in December 2022 to expand its US presence in New York and California. Finally, as an added bonus, Panera says anyone who signs up for membership by May 6 will get the Unlimited Sip Club subscription free until July 4 (no initial payment required, but you do have to provide credit card info). Chaudhary told Business Insider that subscribers in test markets visited Panera almost every other day, and many of them did end up buying food. It also wanted to be the first disrupter to introduce subscriptions to help unlock the benefits for our customers, he added. {{ 'We have sent an email with sign in instructions to {0}.' Panera Bread, which has had success with its Coffee Club subscription service introduced in February 2020, is now launching its Unlimited Sip Club. Annual subscribers also get free delivery. Will I still earn MyPanera rewards when using my Unlimited Sip Club subscription? Using our iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. Its loyalty program has been one of the most successful in the fast-casual restaurant industry and currently numbers 47.7 million member as of first quarter 2022. hot Dark Roast coffee. In fact, a 20 fl. The Unlimited Sip Club subscriptionincludes Panera Breads 26 coffee, tea and soft beverage options but excludes espresso-based drinks| Photo credit: Panera Bread. Delivery fees and charge and pricing may vary. So, we began with a simple commitment: to bake bread fresh every day in our bakery-cafes. Panera's coffee subscription, which launched just before the pandemic began in 2020, has shown some impressive results since its inception. With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. The subscription program is available throughout the United States at participating Panera Bread bakery-cafes. "Our three new Charged Lemonades are a refreshing new way to get your energy boost in true Panera fashion - with delicious flavors, powered by Clean plant-based caffeine from guarana and green coffee extract. Yes, your visit will count towards earning rewards if your order includes a purchase. We're having trouble connecting to Facebook right now. Please enter a valid MyPanera Card Number. The fast casual signed up about 800,000 customers during its initial push, which . Upcharges apply. Sweetgreen piloted a subscriber discount in January, offering $3 off a meal every day for a $10 monthly fee. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted offer, your credit card will automatically be charged $10.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every thirty (30) days thereafter until you cancel your subscription. To cancel your subscription online, visit the Cancellation section atwww.panerabread.com/UnlimitedSipClubor on the Panera Bread app. In fact, an April 4, 2022 Harvard Business Review study on loyalty programs written by Raghuran Ivengar, Young-Hoon Park and Qu Yu, revealed that customers of these subscriptions spent more than twice as much per month after subscribing to the retailers loyalty program. But it also concluded that some customers contributed substantially to the increase in revenues, while others did not., It also noted that 75% of the increases stemmed from new products that customers had not previously bought. ST. LOUIS, April 19, 2022 /PRNewswire/ -- Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Must be a MyPanera member and at least 18 years of age or older to register. toFormat: 'h:mm a' The Whopper, Sweetgreen Alters Growth Strategy for Sake of Profitability, Pals Success and Longevity is Anything but Sudden, Shake Shack Offers More Insight on Drive-Thru Success, Fast-Food Chains Turn Focus to Better In-App Experiences, Chipotle Leans into Digital-Forward Identity, Chipotle Quickly Approaches Pre-COVID Efficiency, FDA Food Code Update, and its Impact on Quick Service, The Future of Fast Casual in 2023 and Beyond, 40 Million People Downloaded McDonalds App in 2022, How to Effectively Market a Restaurant Anniversary, Tips to Make Your Loyalty Program Easy and Engaging, Subway to Roll Out EV Charging Parks Nationwide, We Asked AI How to Properly Open a Ghost Kitchen. All rights reserved. One subscription per person. Not valid on other sizes/types, prepaid or annual savings plans, other products and prior purchases. Customizations including but not limited to added Espresso and Syrups are not included in the Beverage Subscription monthly price. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4**. Your subscription includes one (1) cup ofany flavordrip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-cafe hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. Go to the Subscription section atwww.PaneraBread.com/UnlimitedSipClubor visit the Panera Bread app to cancel your subscription. The Unlimited Sip Club has also increased in price from $8.99 to $10.99 per month, marking a 22% price increase on the coffee subscription first introduced in March 2020 at the beginning of the pandemic. 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